The global glamping market was valued at $3.5 billion in 2022 and it is expected to reach $14.5 billion at a CAGR of 15.3% between 2023 and 2032. Social media's growing consumer influence is anticipated to raise awareness of glamping and its advantages. Major discounts and alluring vacation packages being offered by numerous travel websites are also anticipated to benefit the sector.
Glamping is a style of camping where campers are provided with accommodations and opulent amenities. In addition to providing more upscale amenities like air conditioning, television, Wi-Fi, and luxury bedding, service providers also provide necessities like electricity, water, and kitchen appliances. The expansion of the adventure travel market and the rising popularity of eco-tourism are important drivers fueling target market expansion. Additionally, a consistent trend among people toward wellness tourism is anticipated to have a substantial impact on the expansion of the glamping industry.
Travel enthusiasts and other interested people are growing more and more interested in new trends like staycations. Demand for glamping is being fueled by the availability of opulent services and amenities supplied to customers, as well as lodging in areas rich in natural beauty. Throughout the projection period, the market will also be impacted by a rise in the popularity of retreat or transformative travel. The luxury camping fad, sometimes known as "glamping," has developed into a distinct tourist segment. The original concept was to provide comfort and elegance in the wild outdoors for a genuinely exceptional vacation encounter. This trend has rapidly expanded over time and currently encompasses a range of habitat forms and levels of luxury. Glamping, sometimes known as "modern camping," has recently gained popularity at many music festivals all over the world. At music festivals, glamping is a reasonably priced upgrade option, especially if the event lasts more than one day.
Source: SAI Research
Additionally, one of the major reasons projected to propel the market is an increase in the number of concerts and significant music festivals organized every other week in different parts of the world. Families, groups of people, etc. now need to treat themselves on their days off from work, albeit this has changed over the past several years. People today choose nearby getaways for long weekends, which is why tourists prefer vacationing inside city borders. This is another factor contributing to the rise in staycations.
To gain popularity and increase revenue, glamping service providers are increasingly concentrating on forming alliances with hotels and resorts. For business-to-business glamping negotiations, for instance, Glampique's services are ideal. One difficulty many owners encounter is obtaining planning approval to open a glamping site.
Based on accommodations type, the cabins & pods segment accounted for the largest share of this market and is also anticipated to drive the market growth during the forecast period. The growing desire of tourists to fully immerse themselves in an experience without sacrificing comfort has encouraged campers to offer opulent lodgings like cabins and pods. However, the tree house segment is also projected to gain more growth opportunities due to its increasing demand among a large number of consumers. Moreover, major outdoor tourist companies also provide luxurious amenities for a rough camping experience, like air conditioning, luxury beds, TV, Wi-Fi, indoor restrooms, and portable toilets. Additionally, the appeal and acceptance of cabins and pods among consumers are aided by the existence of national parks and abundant wildlife.
In terms of age group type, age 18 to 32 segments accounted for the highest share of this market. Sales will continue to be driven by the rising popularity of camping within this group. Glamping is the most popular pastime among the younger generation, with 60% of leisure travelers in North America who reported doing so in the preceding two years being from the millennial or Gen Z demographic. Therefore, during the projected period, these emerging elements are anticipated to fuel market expansion.
Geographically, the Europe region has led the glamping market and is also expected to hold its dominant position during the forecast period from 2022 to 2032. The popularity of glamping with customers has grown in Europe. Glamping, also known as glamorous or luxury camping, has gained popularity among consumers due to its attractiveness in that it enables them to take advantage of the best aspects of nature without sacrificing modern conveniences. Additionally, the North American market is benefiting from the growing emphasis on both outdoor recreation and mental health.
According to the study, key players such as ACCOR (France), Ashville Glamping (U.S), Baillie Lodges (Australia), Collective Retreats (U.S), Eco Retreat (India), GlamXperience (Australia), Gateway House (India), Hoshino Resorts (Japan), Hilton (U.S), Jinjiang International (China), Nightfall Camp (Australia), PaperBark Camp (Australia), PurePods (New Zealand), Tanja Lagoon Camp (Australia), Tentrr (U.S), Under Canvas (U.S), Wildman Wilderness Lodge (Australia), among others are leading the global glamping market.
|Market Size in 2021||US$ 3.5 Billion|
|Market Volume Projection by 2032||US$ 14.5 Billion|
|Forecast Period 2023 to 2032 CAGR||15.3%|
|Historical Data||2019 and 2022|
|Forecast Period||2024 to 2032|
By Accommodation Type: Cabins and Pods, Tents, Yurts, Tipis, Tree Houses, Plastic & Others
By Age Group Type: 18-32 Years, 33-50 Years, 51-65 Years & Above 65 Years
North America, Europe, Asia-Pacific, LAMEA
|Companies covered||ACCOR (France), Ashville Glamping (U.S), Baillie Lodges (Australia), Collective Retreats (U.S), Eco Retreat (India), GlamXperience (Australia), Gateway House (India), Hoshino Resorts (Japan), Hilton (U.S), Jinjiang International (China), Nightfall Camp (Australia), PaperBark Camp (Australia), PurePods (New Zealand), Tanja Lagoon Camp (Australia), Tentrr (U.S), Under Canvas (U.S), Wildman Wilderness Lodge (Australia), among others.|
The Global Glamping Market – by Accommodation Type:
The Global Glamping Market – by Age Group Type:
The Global Glamping Market – by Regions: