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Branding and Marketing Strategy

Top 10 Branding Mistakes That Businesses Make

Published: Mon Aug 27 2018
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Most companies spend a lot of money and time to establish their brand name in the market. Initially, the investment is high for setting up a proper foothold in the market. The process involves multiple stages and activities, such as, creating a smart brand name, and developing a promising and catchy tagline for the brand that represents the core value of the company. However, these are merely scratching the surface when it comes to branding activity. In order to ensure the success of the brand, the business owner needs to implement proper strategies. This is where many businesses make mistakes that can turn out to be pretty costly for the brand as a whole.

Branding mistakes you should never make

Even though branding might sound easy to many, there are multiple pitfalls on the way. Today we will check out some of the common mistakes that many business owners often make.

Here is the list of Top 10 Branding Mistakes which must be avoided to save the brand from failing:

  1. Failure to focus on the core brand service – Often most of the companies fail to portray their business value to their customers which makes their brand fail miserably in the market. If you want your brand to be a successful one, then enhance in sponsoring the core values of your business.
  2. Promoting unproductive brand messages – If your brand message is weak, then it will fail to attract the attention of your customers. Your brand message must be compelling, strong, meaningful and unique enough to attract the customer’s attention.
  3. Selling poor quality product and services – One of the main reasons for the brand’s failure is dispatching or providing poor quality products and services. Customers do not expect cheap products and services. This can rapidly diminish the brand value.
  4. Poor visuals – The main thing that would determine the success of your brand is framing a strong and attractive company logo that will always pop up in customer’s mind. A logo with poor visuals will never create an appealing effect on the customers.
  5. Customer service failure – Your employees must be efficient enough with all the relevant information about your brand to the customers. Better customer service experience creates a long-lasting impression on the customer’s mind while poor customer service does exactly the opposite.
  6. Misjudged competition – Growing competition and unable to judge the competitors is another major reason behind the brand failure. If one fails to leverage the benefits of their products in the market, then the market value of the brand would drop automatically.
  7. Business irrelevancy – There are several reasons that your brand might become irrelevant to customers. Your brand must be relevant to what the customers are seeking for.
  8. Unable to connect with existing customers – Your business would be known to the public through word of mouth which could be done by your initial or existing customers. So, maintaining a better connection with such customers is a necessity for your business.
  9. Inauthentic products – Currently, the entire market is crowded with better competitors who come up with unique and authentic products for attracting customers. Marketing of very common products and services may prove to be a negative point in your business.
  10. Failure in tracking the branding efforts – Being a business owner, you must keep a track of your branding power. It is necessary to know what the customers think about your products and services.

Save your brand from failure: Get branding and business consultation

Meeting with the best branding and business consultation services of the town could help you in getting the best marketing methodologies, that would help you in the promotion of your products and services. In this manner, with the best guidance from the expert marketers, you can boost up the growth of your brand.

Also, by following the tips of the branding and business consultation services and avoiding the above-mentioned mistakes, you can establish a strong foothold of your brand in the market easily.

Sheer Analytics and Insights Pvt. Ltd. is a leading branding and business consultant that has helped numerous brands create a stronger market base and create winning strategies for their business. Our Go-To-Market (GTM) Strategy is a must for any new business venture and provides the definitive edge over existing competition, as well as, provides clear idea about the path to be followed for best ROI (Return on Investment).

Copyright © 2018 Sheer Analytics and Insights

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