Athletic footwear refers to the shoes which aid in the protection of feet from injury and are designed for outdoor and sports activities. The varieties of shoes considered under the athletic group are sneakers, trainers, runners or sports shoes. This footwear comprises of flexible soles made from either rubber or synthetic material to offer comfort to the user. Technological product innovation such as the development of customized and lightweight athletic footwears have increased the adoption rate and is expected to augment the market growth over the forecast period of 2017-2025. For instance, Nike has launched Free Flyknit, a lightweight sports shoe for running.
The global athletic footwear market is propelled by the accelerated affinity for fitness, and popular sport among the huge consumer base such as tennis, and soccer. Another prime factor which drives the demand for the market is rapid urbanization and the rise in disposable incomes in developing nations. Awareness of health concerns and the desire to lead an active coupled with the demand to lead a healthy lifestyle are some other factors which are leading to the growth of the athletic footwear market. Additionally, the growing demand for premium footwear and ease of availability of branded footwear due to distribution channels is set to further fuel the demand for athletic footwear over the projection period. Moving forward, increasing adoption of athletic footwear in sports activities is expected to augment the market growth in the coming years.
The global athletic footwear market has been segmented into product types which include backpacking shoes, hiking shoes, insert shoes, and sports shoes. Out of these segments, the insert and sports shoes are estimated to witness significant growth owing to the growth of gyms and sports infrastructures. Based on consumers, the market has been segregated into kids, men, and women. Among these, the men segment is expected to lead the market for athletic footwear. Further, based on the distribution channel, online stores segment is anticipated to lead the global athletic footwear market over the projection period. The growth of the e-commerce industry has led to a wide scope of vast product offerings to the consumers. Moreover, based on the application the outdoor athletic footwear segment is anticipated to lead the market owing to the surge of health awareness, and participation in outdoor activities.
The global athletic footwear market has been geographically segmented into North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa regions. Though North America exhibited the highest penetration for the aerobic shoes due to rise in the involvement of dance and gym classes especially in the U.S., this region is expected to witness stagnant growth as it is already a matured market. Europe is anticipated to hold the largest market share for athletic footwear owing to the reduction in import duties, and presence of huge brand players such as Puma AG. Moreover, Asia-Pacific is estimated to lead and register the maximum growth of the market over the projection period. The reason may be attributed to the growth of populations and sports infrastructures, availability of low cost of labour and raw materials.
Increasing expense of raw materials, growing concerns regarding disposal of footwear due to the presence of toxic materials, and strict government rules on the usage of synthetic rubber pose a threat to the global market of athletic footwear. Further, the slow rate of adoption of advanced athletic footwear, and a surge in supply of counterfeiting products, heavy competition may pose a threat over the projection period.
Some of the key players in the global Athletic Footwear market include Addidas AG, Converse, Lotto Sports Italia, New Balance, Nike, Inc., Puma AG, Under Armour, Vans, and Woodland.
Global Athletic Footwear Market: By Product Types
Global Athletic Footwear Market: By Consumer
Global Athletic Footwear Market: By Distribution Channel
Global Athletic Footwear Market: By Application
Global Athletic Footwear Market: By Geography