Females affected by menstruation protect themselves with different hygiene products such as sanitary pads, tampons among others. Hygiene products such as panty liners, sanitary pads, tampons, internal cleansers and others are used by females to retain their personal hygiene. Feminine hygiene products are generally manufactured from natural raw materials as well as synthetic materials. Increasing health awareness among consumers creates a huge demand and high growth opportunity for the global feminine hygiene market over the period of 2017-2025.
In developed and developing countries, therise in disposable income of individuals leads to growth in sales of feminine hygiene products. Moreover, rising popularity of natural, organic and renewable feminine hygiene products coupled with innovation in products by using super-absorbent materials, further strengthens the position of the market across the globe. Further down, affordable prices and easy availability of such products are some of the factors which are expected to drive the growth of the worldwide feminine hygiene market in the upcoming years. In recent times, in developed and developing countries, established players are concentrated on manufacturing innovative hygiene products for women to increase their revenue generation, which therefore makes a positive impact on the market during the forecast period. In addition, increasing demand for biodegradable and organic based sanitary products further strengthens the market position. Huge scope in the buying process of feminine hygiene products also contributes to the growth of the market in near future.
The feminine hygiene market in the report is segmented by product type which includes sanitary pads, tampons, panty liners, feminine hygiene wash, menstrual cup and disposable razors and blades. Moreover, based on distribution channels the feminine hygiene market is further bifurcated as supermarkets/hyper markets, pharmacies & beauty stores, drug stores, convenience stores and online purchase. The global feminine hygiene market has been moreover segmented geographically into North America, Europe, Asia-Pacific, Middle East and Africa and Latin America.
Large female population in countries like India and China, therefore makes the Asia-Pacific region witness the highest market growth during the projection period. Moreover, several initiatives taken by the government to spread awareness regarding the value of sanitation at the time of menstrual periods coupled with growing product advertisement and easy availability of hygiene products in stores are factors boosting the feminine hygiene market in the Asia-Pacific region. Moving forward, in terms of revenue, the North-America and Europe feminine hygiene market are expected to witness a steady growth owing to the increasing demand for hygiene products such as internal cleaners and tampons. Further down, on-account of advanced economies and efficient distribution channel, the feminine hygiene market in Middle East & Africa region is estimated to have a high market revenue in the upcoming years. In addition to this, the feminine hygiene market in Latin-America is witnessing massive growth during the forecast period owing to the emerging distribution channels and rising disposable income of consumers in countries like Brazil, Argentina, Chile,and Peru.
However, some of the sanitary pads contain various synthetic products like rayon dioxin and processed wood pulp which can cause infection, allergies, and inflammation after long-term use and is therefore expected to negatively hamper the global feminine hygiene market in the next few years. Moreover, environmental risks related to disposal of used feminine hygiene products is also estimated to limit the market growth during the projection period of 2017-2025.
Some of the major players in the global feminine hygiene market include Kimberly-Clark Corporation, Johnson & Johnson, Unicharm Corporation, Procter& Gamble, Edgewell Personal Care, Ontex among others.
Global Feminine Hygiene Market: By Product Type
Global Feminine Hygiene Market: By Distribution Channel
Global Feminine Hygiene Market: By Geography