Beer is an alcoholic beverage made by brewing cereal grains such as malted barley, rye, and wheat through hops and fermentation.Gluten free beers refer to that beer which does not contain the protein gluten in them.The raw materials used to produce Gluten free beer include sorghum, millet, quinoa, bran, buckwheat among others as these ingredients do not have gluten in them. Several innovationsby leading companies such asDohler, and Koninklijke DSM N.V., are helping in offering the traditional beer taste in the form of gluten free beer without requiring making any changes in the brewing process. This has increased the adoption of gluten free beers in developed countries, and hence it is expected to augment the market growth over the forecast period of 2017-2025.
The global gluten free beer market is propelled by its versatile abilities such as easing digestive issues, lowering cholesterol levels and fat content. The demand for gluten free beer market is bosstedwith the rise in celiac disease (a medical condition which requires avoiding intake of gluten), diabetes, and obesity.Gluten free beer is also luring consumers who are conscious about their health, and mostly about their weight. Another prime factor which is fueling the demand for the global gluten free beer market is the growing online retailing application segment.
The global gluten free beer market is segmented by product types into ales, craft, and lager beer. The craft beer segment is estimated to witness a huge growth rate over the forecasted period. Based on types of ingredients, the market is analyzed as buckwheat, corn, millet, rice, sorghum, and other ingredients. Based on packaging, the market is bifurcatedinto cans and bottle packaging. The bottled gluten free beer packaging segment is, however,estimated to lead the market over the projection period. Furthermore, based on the application, the market is segregated as bars, liquor stores, online retailing, and supermarkets. The online retailing segment is expected to garner huge sales growth for the gluten free beer market. Moreover, the global market has been geographically segmented into North America, Latin America, Europe, Asia-Pacific, and the Middle East and Africa region.
North America, and Europe are currently accountable for holding one of the major market shares in the global market owing to the significant awareness to limit the gluten intake and diminish the occurrence of celiac disease. Both these developed countries have a highly competitive market with a slow growth but steady demand for gluten free beer. Moreover, the leading companies in these regions have undertaken strong strategies to market the gluten free beers via multiple innovative product packaging launches, and aggressive marketing activities. However, Asia-Pacific and Latin America are estimated to witness a significant growth rate over the projection period owing to the growing awareness of the versatile health properties of gluten free beer.
However, the global gluten free beer market may face some challengesduring the projection period such as the lack of awarenessand apprehensiveness about the taste of the this product. These challenges are estimated to get minimalized over the forecasted period owing to the aggressive retail marketing undertaken by the companies coupled with growing awareness about health concerns among the consumers.
The major key players in the global gluten free beer market include Anheuser-Busch InBev, Brewery Rickoli, Craft Brew Alliance, Dohler, Epic Brewing Company, Hambleton Ales, Koninklijke DSM N.V., Molson Coors Brewing Company, and New Planet Beer Company.
Global Gluten Free Beer Market: By Product
Global Gluten Free Beer Market: By Ingredients
Global Gluten Free Beer Market: By Packaging
Global Gluten Free Beer Market: By Application
Global Gluten free beer Market: By Geography
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