A necessary but simple ingredient which provides the beer its bite, hops have become a global bitter necessity crop. Hops were discovered in the early 11th century and are the female flowers of the plant ‘Humulus Lupulus’.Though primarily used as a flavoring agent in beer, the market has also ventured in the herbal medicines. Hops have many versatile benefits, properties, and contains various essential oils, vitamins, and mineral. Its essential oils contain anti-inflammatory, and antiseptic characteristics required for relaxing the body. Hops are further used to relieve anxiety, treat insomnia, and menstrual cramps among others. Also, the vitamins present in hops provide antioxidant properties making the immune system less prone to disease and active.
The growth of the global hops market is propelled by thesurge in demand for various flavor required in beer such as lager, or pilsner, and growth of beer consumption. Another prime factor which fuels the demand of the hops market is the growing popularity of the craft beer. Moving forward, increasing adoption of hops in theherbal treatment and cosmetics industries is further expected to make the market more demanding in the coming years. Technological product innovation undertaken by key companies has increased the adoption of hops and it is expected to augment the market growth over the forecast period of 2017-2025.Hopsteiner launched innovative hop varieties such as Apollo, Lemondrop, Super Galena.
The global hops market has been segmented into a chemical composition which includes alpha acids, essential oils, flavonoids, and other. Out of these,in the alpha acids segment, the market is anticipated to witness growth for humulones. Humulonesis the most important chemical compound required to impart the bitter taste in beer. Based on types, the market has been analyzed as aroma hops, bitter hops, and dual-purpose hops. Among these, the aroma hops market segment is on a rise owing to the impetus provided by the craft beer movement. However, the dual-purpose hops are expected to have a significant growth owing to its dual purpose of providing alpha acid, and aroma in a hop. Moving forward, based on application, the global hops market is segmented into beverages, cosmetics, herbal treatment, pharmaceuticals, and others. The beverages segment leads the market share, owing to the use hops in brewing beer, herbal teas, and soft drinks such as Julmust, Malta.
Further down, the global hops market has been analyzed geographically into North America, Latin America, Europe, Asia-Pacific, the Middle East and Africa regions. North America leads the market share for hops owing to health-related problems, and the fast-paced lifestyle led by its population. Asia-Pacific is estimated to witness a significant growth over the projection period owing to the growth of beer consumption population.
However, hops require moist temperate climates for good quality production, though it is susceptible to attacks from pests, along with weather impacts in the form of drought or storms. This makes the production of hops quite challenging, thus posing to be a restraint to the global market growth. Another constraint faced by the hops market is the lack of resources which leads to less flexibility with consumers. These are certain factors which may pose a threat to the global market over the projection period.
Some of the key players in the global hops market include Apline Hops, Barth-Haas Group, Carlsberg Breweries A/S, Global Hops, Heineken UK Limited, Hopsteiner, Kalsec, Inc., Sapporo Holdings Limited, and YCH Hops.
Global Hops Market: By Chemical Composition
Global Hops Market: By Types
Global Hops Market: By Application
Global Hops Market: By Geography