Household cleaners play an important role in each and every day activity. Household cleaners are the most widely purchased customer product. Household cleaners are effective as they contain chemicals. These chemicals include bases and strong acids, organic solvents and pesticides. Rising focus of household cleaner manufacturers towards performance of the cleaners, safety of the ingredients used in cleaners and ingredients costs, creates a huge growth opportunity of the household cleaners market over the forecast period of 2017-2025.
Increasing adoption of household cleaners as surface deodorizers and fabric refreshers is expected to fuel the demand of this product in the coming years. Further down, availability of large varieties of cleaners in the market is further estimated to boost the household cleaners market growth. Rising awareness of individuals towards cleanliness coupled with advertising of household cleaning products by home care companies makes the market more demanding in recent years. Moreover, increasing sales of household cleaners across the globe and increased focus of consumers towards safe food storage and healthier lifestyles makes the market more popular these days. Additionally, increasing annual disposable income of individuals along with their much eager to sustain high standards of cleanliness and hygiene, is one of the prime factor promoting the growth of the household cleaners market. Moving forward, rising research and development work by key players for augmenting the growth of eco-friendly products is further estimated to propel the household cleaners market growth in the future.
Major applications of household cleaners mentioned in the report includes kitchen cleaners, bathroom cleaners, floor cleaners, fabric care and others. The household cleaners market is further segmented by ingredients which includes surfactants, builders, solvents, antimicrobials, and others. Moreover, based onproduct, the market has been segmented as surface cleaners, toilet bowl cleaners, glass cleaners, spot removers, carpet cleaners and bleaches.The toilet bowl cleaners have been further sub segmented as manual cleaners and automatic cleaners. The globalhousehold cleaners market has been moreover segmented geographically into North America, Europe, Asia-Pacific, Middle East and Africa and Latin America.
In addition to this, the Asia-Pacific region is witnessing a rapid growth in the household cleaners market owing to the rising urbanization in developing countries such as China, India, Indonesia and others. In Asia-Pacific, China is the leading market for household cleaners, followed by India. Recent initiatives taken by the government of India (ex-Swachh Bharat Abhiyan) towards cleanliness further makes a positive impact on the market in this region. Moving forward, in terms of revenue, North-America is stated to be the leading regional market for household cleaning products, followed by Europe. Further down, Latin-America and Middle-East and Africa is anticipated to show limited growth on account of rising demand of household cleaning products from countries like Brazil, United Arab Emirates, South Africa and few others.
However, use of some harmful ingredients or chemicals in household cleaning products may lead to skin corrosion and skin allergy which is further expected to affect the global household cleaners market in the coming years.
Some of the major players in the global household cleaners marketincludeColgate-Palmolive, S.C. Johnson & Son Inc., Bombril S.A., Kao Corporation, Henkel AG & Company, Unilever and few others.
Global Household Cleaners Market: By Product
Global Household Cleaners Market: By Ingredients
Global Household Cleaners Market: By Application
Global Household Cleaners Market: By Geography