The Global Marketing Analytics Market was $30.8 Bn in 2019, and it is expected to reach $150.6 Bn by 2028. It is eventually growing at a commendable high compound of annual growth rate CAGR of 18% between 2020-2028. Current pandemic of COVID-19 has impacted market positively. This is due to increased usage of online marketing across all regions. The key driving factor for the marketing analytics are rising trend of social media channels, demand for digital marketing, need for identifying the customer behavior, and requirement of exact calculation of ROI on internet marketing efforts. Moreover, the rising need for traffic analysis on the online marketing channel is also projected to fuel market growth over the forecast period.
Global Content Marketing Segment Is Estimated to Witness Remarkable Growth
Source: SAI Research
The global Marketing Analytics Market has been segmented into Application, Channel, and End-User. By application, the global Marketing Analytics Market is divided into Email Marketing, SEO Marketing, Social Media Marketing, Display Marketing, Pay Per Click Marketing, Video Marketing, and Content Marketing. By channel, the global Marketing Analytics Market is divided into Online, and On Premises. By end-user, the global Marketing Analytics Market is divided into FMCG, Telecom, BFSI, Healthcare, Transportation, Media & Entertainment, and Others. Content Marketing Segment is estimated to witness remarkable growth over the forecast period due to increasing trend of social media channels for online marketing.
By Region, Asia Pacific is Holding the Marketing Analytics Market
The global Marketing Analytics Market has been geographically segmented into North America, Asia Pacific, Latin America, Middle East, and Africa. In addition to this, in terms of end-user, Asia Pacific is currently holding the largest market share and is estimated to show the steady compound annual growth rate in the upcoming forecast period due to the presence of the major market players in the region. The Asia Pacific market is projected to witness the fastest growth rate in the forecast period due to the increasing use of analytics for internet and digital marketing. The rapid rise of numerous startups in marketing is projected to fuel the Asia Pacific market. North America, Europe, and LAMEA market are anticipated to show substantial growth in the forecast period from 2020 to 2028.
Major Players in Global Marketing Analytics Market
Some of the key players in the global Marketing Analytics Market Adobe Systems, Inc., Alphabet, Inc., Experian PLC, Facebook, Harte-Hanks, Inc., IBM Corporation, Oracle Corporation, Pega systems, Inc., SAS Institute, Inc., Teradata Corporation, and Wipro Corporation.
The Global Marketing Analytics Market Has Been Segmented into:
Global Marketing Analytics Market: By Application
Global Marketing Analytics Market: By Channel
Global Marketing Analytics Market: By End User
Global Marketing Analytics Market: By Region