According to a market report, published by Sheer Analytics and Insights, The Indian organic fruits and vegetables market was valued at $0.86 billion in 2021 and it is expected to reach $6.8 billion at a CAGR of 19.1% between 2022 and 2032. Fruits and vegetables with the organic label let the consumer know that they were made using specific techniques. Fruits and vegetables are grown using the organic approach, which involves raising plants and crops without the use of any chemicals from pre-harvest through post-harvest procedures. The market for organic fruits and vegetables is expanding significantly as a result of rising consumer knowledge of the advantages of organic products, as well as their reasonable prices and easy accessibility. Additionally, food that has been grown, processed, and prepared to utilize organic farming methods is referred to as organic food. Eliminating the usage of synthetic fertilizers, pesticides, growth regulators, and other toxic chemicals allows for the gathering of crops. High antioxidant activity and low toxicity in organic food also help to reduce the chance of acquiring diseases like high blood pressure, diabetes, cancer, and cardiovascular disease.
With more people becoming aware of the products, the organic food market in India is expanding rapidly. The demand for organic food is mostly driven by the rising health consciousness in the nation. Indian consumers have started to pay attention to the nutritional value and quality of the food they consume, which is driving up demand for organic food. The Indian government promotes organic farming by providing financial support to farmers that use organic farming methods under different government programs, including the Rashtriya Krishi Vikas Yojana, National Food Security Mission, and Mission for Integrated Horticulture Development. Hence, these primary factors are expected to drive market growth during the forecast period.
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Moreover, in the past, the demand for organic food in the nation was led by organic fruits and vegetables, and it is projected that this segment will continue to rule the market over the forecast period. The country's organic food market receives the most revenue from the western region, followed by the southern region. Maharashtra, Andhra Pradesh, Karnataka, and Uttar Pradesh are the largest producers of organic food in India. Furthermore, in the past, the demand for organic food in the nation was led by organic fruits and vegetables, and it is projected that this segment will continue to rule the market over the forecast period. The country's organic food market receives the most revenue from the western region, followed by the southern region. Maharashtra, Andhra Pradesh, Karnataka, and Uttar Pradesh are the largest producers of organic food in India. The demand for organic fruits and vegetables in processed food items like beverages and confections is expanding as a result of the introduction of cutting-edge products by several enterprises. Furthermore, as people's concern for their health grows, they search for food items manufactured with natural and organic ingredients to maintain them. Hence, these primary factors are estimated to create more growth opportunities for the Indian organic fruits and vegetable market.
On the other side, there are some factors that are projected to hamper the market throughout the upcoming years. For instance, the acceptance of organic food is hampered by its high price. Growing organic food is difficult and takes more effort and time. Additionally, poorer crop yields and an inadequate supply network raise production costs, pushing up the cost of organic food items. Few people purchase it, which is anticipated to restrain market growth for organic fruits and vegetables worldwide throughout the forecast period.
On 15th June, 2022, as the market for organic goods in India's largest metropolis picks up steam, Adman Sajan Raj Kurup on Tuesday announced the establishment of Saintfarm Agro LLP, an organic farming, processing, and online retailing platform that will sell fresh produce like fruits, vegetables, honey, along with pulses and ghee.
On 29th March, 2022, APEDA hosts a webinar for Indian exporters on updated EU laws on organic products. The webinar's main topics were the updated regulations applying to imports into the EU and the market potential for organic products made in India. The webinar also included representatives from trade associations in the EU, Indian missions in a number of EU Member States, Certification Bodies, Assessors, and representatives from other departments, even though it was primarily targeted at Indian exporters.
According to the study, key players dominating the Indian organic fruits and vegetables market are Activz (India), Batory Foods (U.S), Campbell Soup Company (U.S), Conscious Food (India), Danone (Spain), ELWorld Agro (India), EcoFarms (India), Green Organic Vegetables (Canada), General Mills (U.S), Iceland (U.K), Kraftz Heinz (U.S), LT Foods (India), Morarka Organic Foods (India), Nourish Organic Foods (India), Nature Pearls (India), Organic India Pvt Ltd (India), Phalada Agro (India), Sresta Natural Bio Products (India), Suminter India Organic (India), Z Natural Foods (U.S), among others.
The Indian Organic Fruits and Vegetables Market – by Product Type:
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