Automotive Infotainment is becoming one of the key deciding factors in customer’s buying pattern and choice of vehicle. Currently, automotive world is slowly transforming into new levels of functionalities where the product range is diversified in the form of navigation system, driver assistance system, and high performance data sharing and personalized multimedia system.In-vehicle entertainment system comprises of differenttype of electronic devices required for vehicle entertainment and infotainment solutions. The infotainment system is slowlytransforming the ordinary car into a smart car with enhanced up gradation within the audio system, navigation system, entertainment system along with other driver assistance system.
The global automotive infotainment industry is growing ata significant rate, with opportunities in both passenger vehicles and commercial vehicles. The increasing awareness among the consumers and regulations towards passenger safety is driving the infotainment market in automotive industry.
The in-car infotainment system is becoming more sophisticated with the rise in demand of connected vehicles. The vendors across the value chain are working together to meet the demand for the in-car entertainment system. The electronics and software suppliers, the OEM’s and the telecom service providers are competing amongst themselves to providethe infotainment system safer and user friendly. OEM’s are also deploying their own infotainment system making the market more competitive. For example Ford Motors has come up with MyFord Touch and SYNC, Toyota has also come up with CUE (Cadillac User Experience),Cadillac, and Entune.
The automotive industry is highly saturated with the number of OEMs, each eying to get edge over the marketshare; and here the in-car infotainment system acts as a key differentiator. The OEM’s offer unique solutions with larger display, fast processor, innovative software solutions, and updated hardware systems to deliver unmatched experience for their customers.The rising trend of smartphones, adoption of mobility solutions, increasing demand for rear seat entertainment systems, and growing penetration of electronic components in vehicles provides a fertile environmentfor the growth of infotainment systems. In relation to automation within the vehicles, the software segment is also having a transformative effect on automotive infotainment system. The recent mergers and acquisitions as well as investment by Tier one suppliers to gain more software expertise over their hardware is one of the notable movement in this particular area. For example, Continental AG acquired Elektrobit to serve software solutions in the area of navigation, ADAS and HMI. Moreover, Harman acquired Symphony Teleca in order to gain advantages over software integration and engineering services. Visteon also acquired AllGo Embedded, to provide software solutions in the field of navigation, multimedia playback and in-device connectivity.
The Automotive Infotainment market is segmented bytechnology like Navigation, Rear Seat Entertainment System, Multimedia System, Audio System and others. Further, the automotive infotainment market is also segmented by application type such as, Passenger vehicles and Commercial vehicles.The infotainment market is also segmented into Hardware system and Software solutions.The automotive infotainment system market in vehicles is further segmented into OEM and Aftermarket.
The Automotive Infotainment System market is segmented broadly by geography which in turn can be sub divided into region specific.
By geography, Automotive Infotainment market is segmented into North America, Europe, Latin America, Asia Pacific and rest of the world. Asia Pacific region is expected to dominate the market with China as the major contributor. Presence of India and Japan is also supporting the growth for the market in the particular region. The increasing demand for passenger cars and light commercial vehicles is boosting the growth in Asia Pacific region. Europe and North America is also expected to have considerable growth during the forecast period for the increasing adoption of infotainment system within the commercial vehicle.
Globally, key leaders operating in Automotive InfotainmentSystem market are Continental AG, Panasonic Automotive systems Co., Texas Instruments, Harman International, Bosch, Denso Corporation, Delphi, Fujitsu, Alpine, Tata Elxsi, among others.
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